本課程主要目標在使學生能了解健康行為改變之重要理論基礎、教育策略及如何應用在促進健康領域上；藉有系統的理論模式學習，瞭解如何改變人類的健康、認知、態度與行為，並期盼以職場、醫院、學校及社區之健康議題為本位，透過課前研讀及課堂討論國內、外相關文獻，能發展有利於不同場域之健康促進議題及行銷計畫，以提供系統性優質健康服務之最終目的。



This course advances students’ knowledge and skills to major approaches of health behaviors including recognize and apply theory to conduct health behavioral research and health promotion services. Student experience will focus on data collection and data analysis using various quantitative and qualitative approaches to worksites, hospitals setting, schools, and community. At the end of the course, the students will be able to develop the health promotion services. The major emphasis of health behavior research is on the analysis and application of health behavior theories to health promotion research and practice. And provide a systemic quality health service for the people to various setting.