高齡暨健康照護管理研究所
行銷策略與管理
本課程旨在教導學員有關行銷策略與管理之基本內涵，內容涵蓋行銷管理概論、洞察行銷資訊與環境趨勢、掌握市場機會、提昇產品價值、活絡產品流通及展現產品價值等六大單元，期望透過理論解析與實務應用的講解，建立學員對於行銷管理的認識。諸如市場調查、市場區隔、確認目標市場、市場定位與4P策略（含產品、價格、通路及促銷）等內容，進而能相關的概念應用在日常生活中，奠定日後升學或就業的基礎。
This course is attempted to establish the basic understanding for the students concerning the issue of Marketing Management, including such six major parts as Comprehending Marketing Management, Scanning Market and Environment Trends, Understanding Market Opportunities, Promoting Product Values, Flowing Product Channel, and Conveying Product Values. It is hoped to upgrade the understanding of the trainees concerning technology management through such an arrangement, and meanwhile serve as the reference for advanced studies, job placement and investment decisions in the future.
This course is attempted to establish the basic understanding for the students concerning the issue of Marketing Management, including such six major parts as Comprehending Marketing Management, Scanning Market and Environment Trends, Understanding Market Opportunities, Promoting Product Values, Flowing Product Channel, and Conveying Product Values. It is hoped to upgrade the understanding of the trainees concerning technology management through such an arrangement, and meanwhile serve as the reference for advanced studies, job placement and investment decisions in the future.